The Dutch OTC market was boosted in 2019 as a result of a decision to dereimburse vitamin D and calcium food supplements, which accelerated a long-term shift towards self-care among consumers, according to local industry association, Neprofarm.
Introduced to save on healthcare costs, the decision in January 2019 to delist vitamin D, calcium and also high-strength paracetamol (1000mg) from the Dutch health insurance system’s “basic package” contributed...
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