DuPont Sees Immune Health Probiotic Sales Opening Window On More Microbial Use In Nutrition

While stockpiling for immune health support drove early sales growth in response to the pandemic, probiotic sales likely will continue increasing, says DuPont Nutrition probiotic marketing head Vanessa Bailey. “My gut tells me I think we could see some sustained increase. There’s going to be some difference in how we behave.”

Bacteria cells

DuPont Nutrition & Biosciences was providing the industry’s largest variety of probiotic strains for food and dietary supplements before the coronavirus pandemic spiked consumer interest in boosting immune health. With more consumers turning to probiotics to strengthen resistance to the virus, it looks for demand to increase from its customers for strains across its microbial portfolio.

“A large portion of the people out there who are taking probiotics were taking them for immune health already,” said...

Welcome to HBW Insight

Create an account to read this article

More from Strategy

AstaReal Launches Membralife Supplement Following CEO Change

 
• By 

Designed to help moisturize the body’s mucous membranes, the Membralife supplement is now available in Sweden. The launch comes with AstaReal now under new management following the appointment of Daniel Flodqvist as CEO.

People On The Move: Appointments At Kenvue, EFSA, FSE

 
• By 

A round-up of the latest people moves: Kenvue names APAC president; EFSA nominates executive director; Food Supplements Europe elects board.

Danone Acquires Belgian Firm Marketing Gut Health Supplement in US

 
• By 

Danone moves into dietary supplements space with deal for The Akkermansia Company marketing patented biotic strain in US, Europe and Asia.

Valbiotis Launches Plant-Based Heart Health Supplement

 
• By 

Available in French pharmacies and online, ValbiotisPRO Cardio-circulation comprises a blend of six plant extracts and is targeted at those with high blood pressure.

More from Business

People On The Move: Appointments At Kenvue, EFSA, FSE

 
• By 

A round-up of the latest people moves: Kenvue names APAC president; EFSA nominates executive director; Food Supplements Europe elects board.

Scope Launches Eyelid-Friendly Eye Cream In The UK

 
• By 

Eyelids have the "thinnest, most sensitive skin on the body" and are "highly prone to dehydration," which is why Scope has launched new Optase Life Sensitive Eye Daily Renewal Cream.

Get To Know: UK Women’s Wellness Start-Up GP Nutrition

 
• By 

Meet UK women's health start-up GP Nutrition, run by busy working mother of four Gabriela Peacock, who says she "truly understands the needs of the women who are looking to her for help.”