NGOs To J&J: End Johnson’s Baby Powder Globally, Or Is Your Black Lives Support A PR Stunt?

J&J’s targeted marketing of talcum powder products to women of color verges on “corporate brutality,” Black Women for Wellness and more than 200 allied organizations suggest in recent letters to J&J leadership. The firm affirmed its commitment to equality and racial justice in June, but BWW wants J&J to “walk the talk.”

WASHINGTON - DECEMBER 13: Protesters march against police shootings and racism during a rally in Washington, DC on December 13, 2014

Black Women for Wellness and more than 200 other organizations are pressing Johnson & Johnson to stop making and selling talc-containing Johnson’s Baby Powder anywhere in the world, citing links to ovarian cancer and the firm’s “aggressive” marketing of the product to women of color.

“In the absence of federal cosmetic safety regulation, you have an ethical responsibility to make decisions that will benefit people over profits,” BWW asserts in a

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