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GSK Rides E-Commerce Wave In Choppy COVID Waters

 
• By Tom Gallen

GSK saw investments in e-commerce paying off in 2020 as the firm was able to meet increased demand for consumer health products during the pandemic while many shoppers remained indoors.

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• Source: Shutterstock

GSK Consumer Healthcare saw a significant acceleration in e-commerce sales in 2020 as the pandemic kept shoppers out of pharmacies and drugstores all over the world.

In year when self-care had become “more relevant than ever” and driven up demand in key categories, GSK’s investments in digital had really started “paying

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