Fertility Supplement 'Success Stories' Continue After Marketer Says Challenged Claims Halted

FertilitySmart Conceive For Women marketer tells NAD that rather than submit substantiating evidence for a review, it "permanently discontinued all of the challenged claims.” But the brand’s website features testimonials as “Success Stories.”

Fertility benefits are not a health claim cleared to use in the US for dietary supplements, and a Delaware marketer advised an industry self-regulation group that it had cleared its advertising using fertility claims, including testimonials, that had been challenged.

According to a BBB National Programs Inc

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from United States

More from North America