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Major CHC Players Backing European Trial of ‘Intelligent’ Pack Recycling

 
• By Tom Gallen

Procter & Gamble, Johnson & Johnson and Nestlé are among a group of companies supporting a European trial of digital watermark technology designed to reduce product packaging waste.

recycling symbols
• Source: Alamy

Major consumer health players are supporting a European trial of new recycling technology designed to reduce product packaging waste.

The technology combines an imperceptible “digital watermark” placed on packaging with a prototype sorting detection unit which uses near-infrared and...

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• By Malcolm Spicer

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• By David Ridley

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