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Leading Personal-Care Companies Building Platform For Scoring Products’ Environmental Impacts

 
• By Lauren Nardella

“The aim is to co-design an approach that is brand-agnostic, and which provides consumers with clear, transparent and comparable environmental impact information, based on a common science-based methodology,” say Henkel, L’Oreal, LVMH, Natura, and Unilever in a recent release.

A group of beauty and personal care giants plan to develop a new program for assessing and scoring products on their environmental impacts, with the goal of making it easier for consumers to make purchasing decisions based on sustainability metrics.

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