Soundly Inc. launched earlier in 2022 offering online sales of hearing aids, currently available only by prescription. It was US regulators’ October 2021 proposal to allow OTC sales of some of the devices, however, that spurred the firm’s founder to launch the busines.
US Proposed OTC Hearing Aid Rule Inspired Soundly Founder To ‘Make This Process Easier’
In recent interview, CEO Blake Cadwell talked about Soundly’s business model and outlook for hearing aid marketplace after FDA's pending publication of rule aiming to make the devices more accessible. Firm since June has offered online testing and advice for customers about hearing aids best suited for their needs.
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