Soundly Inc. launched earlier in 2022 offering online sales of hearing aids, currently available only by prescription. It was US regulators’ October 2021 proposal to allow OTC sales of some of the devices, however, that spurred the firm’s founder to launch the busines.
CEO Blake Cadwell recently spoke with HBW Insight about Soundly’s business model and his outlook for changes in the hearing aid marketplace likely after the Food and Drug Administration’s pending...
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