Sports Drink Market Energized: Gatorade Launches Fast Twitch, G Fuel Extends Line Through GNC

Gamma Labs launches six of eight line extensions for brand it calls “The Official Energy Drink of Esports” through GNC. PepsiCo’s Gatorade plans to make Fast Twitch drink available in February, with early distribution to NFL players.

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Two of three products with either Fast Twitch as a brand or the letter G prominent in its brand already are available, the third will launch early in 2023 and all three are sports drinks with caffeine.

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