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Sports Drink Market Energized: Gatorade Launches Fast Twitch, G Fuel Extends Line Through GNC

 
• By Malcolm Spicer

Gamma Labs launches six of eight line extensions for brand it calls “The Official Energy Drink of Esports” through GNC. PepsiCo’s Gatorade plans to make Fast Twitch drink available in February, with early distribution to NFL players.

• Source: Shutterstock

Two of three products with either Fast Twitch as a brand or the letter G prominent in its brand already are available, the third will launch early in 2023 and all three are sports drinks with caffeine.

Consumers, already with no shortage of energy drink choices – with or without caffeine, have another choice with G Fuel LLC’s launch of its eight-product G Fuel line, which the manufacturer dba Gamma Labs calls “The Official Energy Drink of Esports

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