Prominent makeup artists Allan Avendaño, Claudia Betancur, and Erica Taylor are the first three individuals named to a talent collective announced on 10 May by the L’Oreal Paris division of L’Oreal USA, Inc. The L’Oreal Paris League of Experts will support key brand launches and initiatives, contributing to “everything from creating red carpet looks during key tentpole moments and having a presence at influencer events to providing digital-first educational content.”
L’Oreal Paris League Of Experts; ELC Names Tom Ford Leaders; Every Man Jack Gets B Corp Certified; Cosmetics News
“Establishing a collective will allow us to better reach and engage with our consumers in a way that feels approachable and relatable,” says L’Oreal Paris US, which has brought on prominent makeup artists Allan Avendaño, Claudia Betancur, and Erica Taylor as the first members of its League of Experts. More cosmetics news.
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