Canadian start-up bareLUXE Skincare, which markets refillable face oil serums among other cosmetics, set out to understand better why consumer uptake of refillable products has been relatively limited despite growing global emphasis on sustainability.
bareLUXE Probes Consumer Demand For Sustainable Packaging, Low Uptake Of Refillables
Sustainability is “plagued with paradoxes,” including beauty and personal-care consumers’ environmentally conscious packaging demands and stated preferences and “what actually drives their purchasing behavior,” bareLUXE observes in a study published on 7 June.
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