1. HBW Insight
  2. >>Leadership

For Why Not Natural Supplements, Stay The Course: Continue Quality Standards While Expanding Lineup

 
• By Malcolm Spicer

Owner and marketing director Kelin Marquet responds to HBW Insight’s questions about the firm's strategies and outlook for our “Get To Know” series.

• Source: Shutterstock

Minnesota firm Why Not Naturals has expanded its lineup from the two dietary supplements available at its launch in 2016 to 13 products currently while sustaining the use of research-backed active ingredients at studied doses and working without extra additives commonly found in supplements.

Kelin Marquet, co-founder for the company owned by Art Monkey LLC and operating in the Minneapolis suburb Roseville, recently responded...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Leadership

People On The Move: Appointments at BioGaia, Assosalute, Bayer

 
• By Tom Gallen

A round-up of the latest European people moves: BioGaia hires new subsidiary head from L'Oréal; Assosalute gets new director; Bayer renews contract of CEO.

Green Regulation Is ‘A Baseline Not A Burden’ – Behind Opella’s B Corp Journey

 
• By David Ridley

“For us, regulation is the floor, not the ceiling,” Opella's chief sustainability officer Marissa Saretsky tells HBW Insight as the firm gains B Corp Certification. Other topics covered in this exclusive interview include Opella's position on the revised Urban Wastewater Treatment Directive.

People On The Move: Appointments At Opella, Stada, Futura

 
• By Tom Gallen

Latest European appointments: Opella names Germany director; Stada has new Western Europe head; Futura makes CEO change.

Kris Joshi Named Norstella CEO, Prioritizes AI Innovation

 
• By Aakash Babu

Joshi joins the parent company of Citeline, home of HBW Insight, to focus on AI, business harmonization and long-term growth.

More from HBW Insight

Nestlé Puts VMS Value Brands On Chopping Block To Focus On Premium Market

 
• By Tom Gallen

Nature’s Bounty, Osteo Bi-Flex and Puritan’s Pride are among the dietary supplement brands under strategic review by Nestle as the firm shifts its focus to the premium end of the market.

Interparfums Inks Fragrance License Deal With Parisian Fashion Brand Longchamp

 
• By Eileen Francis

New York-based Interparfums has signed a deal with Parisian firm Longchamp – known for its leather goods – for the creation and distribution of fragrance lines.

EU Green Claims Directive: Commission Says It ‘Has Not Withdrawn’ From Negotiations

 
• By David Ridley

What's going on with the EU Green Claims Directive? HBW Insight speaks to the European Commission, Parliament and Council to find out why trilogue negotiations seem to have stalled.