Sports nutrition meal-replacement brand MET-Rx launches a multi-year ad campaign with WWE legend, actor and philanthropist John Cena satirizing 90s inspirational fitness videos and gym culture, complete with flashing neon colors, full-body spandex and fanny packs.
US Wellness Market People News: MET-Rx/Cena, Plexus/Drabik, Viome/Dorsett, Certified/Morgan
Change at Certified Group testing/regulatory consultancy helm; Plexus Worldwide adds corporate affairs lead; Cena flexes muscles and comedy for MET-Rx; and Viome emphasizes consumer-facing business growth.
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