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Over The Counter: Why Purpose Is Key To Driving CHC Growth, With Haleon’s Bas Vorsteveld

 
• By David Ridley

In this episode of Over the Counter, HBW Insight catches up with Haleon vice president and general manager Great Britain and Ireland, Bas Vorsteveld, to find out about why having a purpose is so important to establishing and growing a global consumer health brand.

HBW Over The Counter Podcast
• Source: Citeline Design Team

Since becoming a standalone consumer health company, Haleon has been driving awareness of public health issues such as chronic pain and children’s oral health.

In this episode of Over the Counter, HBW Insight catches up with Haleon’s UK and Ireland general manger, Bas Vorsteveld, to find out more about why having a purpose is so important to establishing and growing a consumer health brand, looking in particular at the firm’s recent Aquafresh campaign, which saw it team up with British photographer, Rankin, to capture powerful portraits of children’s growing teeth to encourage them to be more confident.

We also talk about Haleon’s ambitious climate commitments, and why ambition is important, alongside transparency about the challenges that such ambition brings.

Open Media

Timestamps

2:00 – Introductions

2:50 – Aquafresh x Rankin

8:00 – The Importance of Having a Purpose

12:15 – Advantages of Being a Standalone

15:30 – Sustainability as Purpose

19:20 – Leading by Example

23:20 – Aiming High

25:20 – Being Transparent’

26:50 – Haleon’s Two-Year Anniversary

30:00 – VMS Growth and Preventative Health

32:20 – Pain Against the Grain

37:00 – The Year Ahead

Guest Bio

Bas Vorsteveld is the vice president and general manager for Haleon Great Britain and Ireland and has over 25 years’ experience in the consumer goods industry. Bas previously held the role of VP & head of commercial excellence for the region Europe, Middle East, Africa and Latin America regions at GSK Consumer Healthcare, where he was responsible for the strategy on NRM, sales force effectiveness, the international customer team and the Shopper Science Lab. Before joining GSK, Bas was with Novartis OTC as country manager for Portugal where he started in 2012, after a period as country manager in The Netherlands. Bas is also president of the UK consumer healthcare industry association, PAGB, and holds board level membership with the UK Cosmetic, Toiletry and Perfumery Association

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