Obesity Market Snapshot: Marketing Partners Giving Obesity The Slow Goodbye

After two years of almost nonexistent sales, analysts are ringing the death knell for the obesity market as revenues of once-promising obesity drugs continue to decline. The expectation is that virtually all of the major marketing partners will exit their respective partnerships in the near-term and more than one player could run out of cash.

There was a point in time – late 2014, early 2015 – that analysts and investors still held hope that Orexigen Therapeutics Inc.'s Contrave (naltrexone/bupropion)would outperform the disappointments that had come before: Vivus Inc. 's Qsymia (phentermine/topiramate) and Arena Pharmaceuticals Inc.'s Belviq (lorcaserin). That hope has faded.

All three drugs continue to flounder and analysts don't believe there are enough marketing dollars or that enough physician education could

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