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Culture Shock In Europe For Perrigo With Branded Consumer Business

 
• By Malcolm Spicer

Less than a month after moving up from president to CEO, John Hendrickson tells analysts during the firm's first-quarter earnings briefing that Perrigo's private label OTC drug business remains strong, with the next launch ready to ship, but growing European branded consumer product sales is more of a long-term goal.

Priorities for Perrigo Co. PLC under new CEO John Hendrickson remain the same, such as having the first private label version of an OTC switch ready to ship when FDA approval comes, but new for the firm is untangling its branded consumer product business in Europe from a web of problems.

Less than a month after moving up from president to CEO, Hendrickson told analysts during the firm's May 12 first-quarter earnings briefing that the dominant piece of Perrigo's portfolio, private label OTC drugs, remains strong, while growth for its

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