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Jimenez: "Huge Sense Of Urgency" To Implement Outcomes-Based Systems In Europe

 
• By Jo Shorthouse

Joe Jimenez, CEO of Novartis and EFPIA president talks about why the acceleration towards an outcomes-based healthcare system is so important to Europe, and to the reputation of the pharmaceutical industry.

Europe

It is "very frustrating for my industry to see all of the incredible innovation that is coming to market and not reach European patients, or patients in general where healthcare systems are under pressure," says Joe Jimenez, talking exclusively to Scrip at the European Federation of Pharmaceutical Industries and Associations' (EFPIA) annual conference.

EFPIA's outcomes-driven message is centered on the idea of improving health in a holistic and evidence-based way by evolving healthcare...

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