Five Principles For Building Successful Digital Partnerships

Investment in digital health is growing rapidly and has cumulatively reached $15.5bn in the US alone. However, much of this growth has been characterized by fragmentation for pharmaceutical companies. Despite iOS and Android hosting over 165,000 health apps, more than 48% of pharmaceutical company published apps do not have a single user review. It is little wonder, therefore, that a recent study has highlighted that only 13% of pharmaceutical leaders are satisfied with their current digital activities.

Currently, 82% of mobile apps have just one or two functions which only allow them to support one specific part of the pharmaceutical value chain. However, digital technology, when properly...