With Success From Big And Small Pharma Alliances, Contract Sales Firm Invida Hunts For Big Brand Buyouts In India

MUMBAI - Large marketing opportunities in Asian countries like India, China, Malaysia and Philippines are being best tapped by big companies having ample financial resources, well-oiled infrastructure and an established marketing network. But for the scores of smaller specialty pharma or biotechnology units, which boast of a few brands but have no inclination to build a cost-heavy marketing structure, contract sales organization Invida is positioning itself as the right gateway to spread out into the world's fastest-growing South Asian pharmaceutical marketplaces