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Merck India Looks To Increasingly Smaller Towns For OTC Sales Growth

Merck KgaA plans to increase India sales of its OTC products by focusing increasingly on smaller and smaller cities, the German firm’s India unit’s managing director said in an interview.

Merck KGAA plans to increase India sales of its over-the-counter products by focusing increasingly on smaller and smaller cities, the German firm’s India unit’s managing director said in an interview. Marek Dziki said the move, part of a plan to increase the company’s growth in India by 20%, could involve ties with Indian drug makers. He left open the choice of a country to serve as the multinational company’s base of research and development in Asia. (Click here for more

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