Bayer’s Eylea Sees Good Start In Japan Thanks To Partnering

Bayer's three new products – Eylea, Xarelto and Stivarga – are off to a good start in the marketplace, says interim pharma head Wolfgang Plischke. Eylea has 48% Japanese market share for wet AMD.

Bayer AG's new ophthalmic Eylea (aflibercept injection) has had a successful launch in Japan, partly because of the selection of the right local co-promoting partner, Santen Pharmaceutical Co. Ltd., and the priority given by both companies to preparing for the launch, said Wolfgang Plischke, acting chairman of Bayer's health care division, during the company's first quarter analyst's call April 25.

Plischke took over as temporary chairman of Bayer Healthcare on March 1, after Joerg Reinhardt was appointed chairman of Switzerland’s Novartis AG Also see "Bayer’s Reinhardt Returning To...

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