Another Rituximab Debuts In India But No Price Contest?

The privately owned Indian firm Hetero has launched rituximab, its biosimilar version of Roche's MabThera/Rituxan, in India, trailing a clutch of local peers onto the market, although it is not yet clear what price advantages it may have over rivals.

Hetero Drugs Ltd.’s launch in India of its biosimilar rituximab, marketed as Maball, follows the other biosimilar versions of the cancer drug already launched by Dr. Reddy's Laboratories Ltd. (marketed as Reditux) and Intas Pharmaceuticals Ltd. (Mabtas), launched in 2007 and 2013 respectively.

Roche, though, has apparently not been actively promoting its original MabThera brand in India. Instead Roche's rituximab products are branded as Ristova and a second brand Ikgdar (through an alliance with the Indian firm Emcure Pharmaceuticals Ltd

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