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RxCentric.com Inc.

 
• By Jeff Dvorin

E-health start-up RxCentric.com is offering online detailing to pharmaceutical companies as a partial alternative to building huge sales forces.

Will the Internet eventually cause the death of the pharmaceutical salesman? Probably not. But, in founding Rxcentric.com Inc., Sean Gaddis (now the company's CEO) and Kevin Raidy certainly saw the possibility of offering pharmaceutical companies an alternative to continuing the costly sales force arms race.

Gaddis, who while at Netscape Communications helped create the Netcenter portal and is one of the authors of the existing...

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