Invivodata Inc.

 
• By Nancy Dvorin

Seeking to improve on cumbersome, unreliable paper diaries for capturing patient experience data in pharmaceutical clinical trials, Invivodata is integrating Palm computing with a scientific, subject-centered approach to data collection that relies on repeated samplings to focus on the patient's current, immediate state in his or her natural environment.

Subjectivity matters in pharmaceutical clinical trials. Determining how a new drug makes a patient feel can be as important as measuring its physical effects, particularly for certain types of medications. Physical outcomes can be measured objectively by medical professionals, but a trial participant's own experience of the drug must be self-reported.

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on Scrip for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required
Start Free Trial

Already a subscriber?

More from Strategy

More from Business