What Entrepreneurs Want, Get, and Don't Get from VCs

What makes a health care VC stand out in the minds of entrepreneurs? According to a first-of-its-kind survey by Windhover, PricewaterhouseCoopers, Wilson Sonsini, and Applied Information Networks, the answer is value-added services. Entrepreneurs prize VCs who assist them, pre-financing, with constructive feedback and sharing of due diligence results. VCs do pretty well here. But they do less well on the more important post-financing criteria: helping their portfolio companies secure additional financing and recruit customers, partners, and employees.

By Heather Slowik

For a venture capitalist's most obviously important constituency—investors—financial returns are the only meaningful criteria that distinguish one firm from another.

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