When Greg Gardiner, PhD, looked closely at Bionaut Pharmaceuticals Inc. last November, he saw a problem right away. The start-up was using the proprietary assay system around which it was founded to search for new uses for systemically administered generic drugs. But it was focused on finding new systemic indications, and therefore was not creating any effective product differentiation, Gardiner explains. "I laughed thinking about a drug company doing anything with those drugs."
Repurposing the Repurposing Business Model
Two recent examples of the difficulties of drug repurposing: Bionaut's ability to find new indications was not sufficient to get a foot in pharma's door without novelty to create barriers to entry to deter fast followers. Sention couldn't generate data fast enough on its L-amphetamine in improving cognitive impairment to counter amphetamine's bad image. (Its second program, even armed with pharma-vetted, baggage-less NCEs in-licensed from Merck, emerged too late to save the company.)
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