Bringing New Blood to the Anemia Market

Sales of erythropoiesis-stimulating agents for treating anemia totaled approximately $11.5 billion in 2008, about $7 billion in the US. Any emerging venture expecting to sink its teeth into this huge market will need to prove its future product offers greater ease of manufacture, storage, and administration, and lower price and a better safety profile compared with the widely used biologics, while overcoming the higher barriers to approval set by the FDA.