The idea of pharma companies "moving beyond the pill" - albeit with ultimate aims that usually include increasing sales of those pills - is not a new concept, but one that has so far gained limited traction in Japan.
Eisai Steps Well ‘Beyond The Pill’ In New Japan Care Service
Japanese major Eisai is working with a communications company for a new online system in Japan that will more closely link chronic disease patients and medical care providers, with a number of expected benefits including treatment compliance that could potentially help stem sales declines for two mainstay products.
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