Dr Reddy's Rituximab Build-Up And Going Beyond The Pill

Nine years after the launch of its biosimilar rituximab in India, Dr Reddy's Laboratories (DRL) claims a tenfold increase in the number of patients treated with the monoclonal antibody. M V Ramana, DRL's executive vice president and head branded markets (India and emerging countries) tells Scrip about his plans for the product in Russia and elsewhere and the firm's thrust on delivering care beyond the pill.

Dr. Reddy's Laboratories Ltd.'s rituximab, a biosimilar version of Roche's monoclonal antibody MabThera/Rituxan, has made significant inroads in markets like India and Ukraine; approvals are also in place in Venezuela and Russia - all eyes are on a Russian tender for the product anticipated in November this year.

Dr Reddy's executive vice president and head branded markets (India and emerging countries), M V Ramana, said that the product...

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