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DTC Advertising Is Back With A Bang

 
• By Jessica Merrill

The pharmaceutical industry spent roughly $6bn in 2015 on direct-to-consumer advertising, and the upswing is expected to continue due to favorable economics. Most of the dollars go to TV ads, with more emphasis on targeted patient groups.

Industry spend on direct-to-consumer advertising for pharmaceuticals has returned to levels not seen in a decade.

Pharmaceutical manufacturers spent almost $6bn on DTC advertising in the US in 2015, nearly the same amount industry spent in...

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