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Pfizer Will Support Inflectra Launch With Dedicated Sales Force

 
• By Jessica Merrill

The company is on track to launch the first Remicade biosimilar in the US Nov. 21 using dedicated sales reps and resources from the innovative side of the business, though it will not be a traditional sales force.

Pfizer Inc. is on track to launch Inflectra, the first biosimilar version of Johnson & Johnson’s blockbuster anti-TNF Remicade (infliximab-dyyb) in the US on Nov. 21, Pfizer Essential Health North America Regional President Diem Nguyen said. The company plans to support the launch using a dedicated sales force while also leveraging commercial resources on the innovative side of the business.

“It will require a sales force, but not a traditional sales force,” Nguyen said, because the data packages are large and challenging to understand when it comes to comparing the...

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