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BI/Lilly's Jardiance Is First Diabetes Drug With CV Benefit Claim

 
• By Sue Sutter

Companies are supporting new US-labeled indication for cardiovascular mortality risk reduction with a consumer education campaign, direct-to-consumer advertising and cardiologist detailing.

Boehringer Ingelheim GMBH and Eli Lilly & Co. will promote the first-of-its-kind cardiovascular mortality risk reduction claim for their type 2 diabetes drug Jardiance (empagliflozin) with a combination of unbranded and branded consumer awareness campaigns and professional detailing to cardiologists.

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