Pfizer Japan Looks To Regain Ground Lost After Tough 2016

Pfizer’s Japanese business suffered from a regular industry-wide price reduction last year, but the subsidiary is hoping to stem the decline in 2017 helped by planned launches of new and generic products.

Pfizer Japan Inc. seemed to prefer to highlight aspects of its business other than sales performance at a Tokyo media briefing, pointing to expected growth for selected products and generics, a new structure, its R&D pipeline, and extensive corporate responsibility activities.

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