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GSK To Overhaul Emerging Markets Model

 
• By Jung Won Shin

Although GSK has seen some difficult times in emerging markets in recent years, CEO Emma Walmsley says it continues to be a key region for the company and plans significant changes to its business there to improve competitiveness and roll out more innovations.

Hitting bigger business target

GlaxoSmithKline PLC plans sharp changes to its emerging market business model with an eye on long-term profitable growth and being “better” at rolling out innovations in the region, its new CEO Emma Walmsley said.

"We are focusing our commercial efforts on driving an improved performance in the US which is, without doubt, the priority market but the biggest change geographically in fact is going...

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