Will Keytruda Price Differential Really Count In India?

Merck has launched Keytruda at an “India-specific” price but some experts say that the immuno-oncology therapy will likely still be beyond the reach of a majority of patients. Merck though also expects to offer a patient access program for those who can’t afford the therapy.

Cancer cell — KEYTRUDA HAS BEEN INTRODUCED AT AN INDIA-SPECIFIC PRICE • Source: Shutterstock

Merck & Co. Inc. has launched its breakthrough immuno-oncology therapy Keytruda (pembrolizumab) in India, putting the spotlight on the price tag that the PD-1 inhibitor comes with in a predominantly out-of-pocket market.

Merck did not share pricing details, other than to say that the product comes with an ‘India-specific price’ – an oft-used position by foreign firms which typically denotes a significant...

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