Set, Ready, Walk: Gilead Unveils Sovaldi Strategy In China

Rapid regulatory changes in China are expected to trigger a flurry of new drug launch activities. As Q3 earnings season plays out, Gilead COO Kevin Young talks about doing ‘the right thing’ while rolling out products like the high-priced Sovaldi in China's private-pay market.

China handshake
China Handshake

As China transitions from encouraging domestic generics to embracing innovative new drugs, launch strategies for successful product roll-outs in a largely private-pay market rank high on the agenda of pharma executives.

During Gilead Sciences Inc.'s third quarter earnings call, COO Kevin Young emphasized a gradual approach for the launch of...

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