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KemPharm And The Curious Case Of Launching A Brand Opioid Like A Generic

 
• By Jessica Merrill

KemPharm is looking to sign a generic drug partner to launch its new brand opioid Apadaz, which says a lot about how the commercial promise of abuse-deterrent opioids has so far failed to materialize. 

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KemPharm Inc. is preparing to launch its first commercial drug, the new branded opioid Apadaz (benzhydrocodone/acetaminophen), but is looking to sign a generic drug partner to do it and to follow a generic drug model. The company's commercial pivot to selling Apadaz – an immediate-release opioid with abuse-deterrent properties – at an equivalent price as the existing generic says a lot about how the commercial promise of opioids with abuse-deterrent properties has failed to deliver and how commercializing a new opioid successfully may require out-of-the-box thinking.

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