Merck & Co. Inc. was the latest pharmaceutical giant to limit drug price increases and the company even rolled back the costs for some of its brands – albeit brands with slowing growth, modest sales and generic competitors – as political pressure continues to mount around prescription medicine pricing in the US.
There has been concern about a populist push against drug pricing since then-President-elect Donald Trump claimed in January 2017 that the pharma industry was "getting away with murder" – but Merck and its peers were slow to change their drug pricing tactics