Biopharmaceutical companies can't talk business strategy with investors for long these days without addressing the issue of US drug pricing and healthcare reform. That was the case during Johnson & Johnson’s commercial overview presentation Sept. 13, where Vice Chairman Joaquin Duato assured investors the diversified pharma is well positioned to absorb changes, whatever shape they take.
J&J executives stressed that the company derives all of its growth from volume, not from price increases. Duato boasted of...
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