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Allergan Buys Bonti, Releases New Data In Defense Of 'Iconic' Botox Brand

 
• By Mandy Jackson

Allergan declared that no other brand is more 'iconic' than Botox, during its medical aesthetics investor event, but the company also revealed several defensive moves to protect the neurotoxin's status, including the acquisition of fast-acting, short duration toxin maker Bonti.

Bottles of Botulinum Toxin or Botox were rowed in the Surgery clinic display for customer showing off. Bangkok, Thailand September 2, 2017
• Source: Shutterstock

Allergan PLC will pay $195m up front to buy the fast-acting, short duration neurotoxin maker Bonti Inc., but the acquisition doesn't bring in a competitor to its blockbuster Botox Cosmetic (onabotulinumtoxinA). Instead, the company sees Bonti's EB-001 as a sort of gateway drug – one that lets patients test drive treatment with a wrinkle-reducing toxin before committing to Botox.

The deal was one of multiple defensive moves Allergan revealed on Sept. 14 during an investor event in New York City to showcase its medical aesthetics business, which generated $3.8bn in global sales in 2017 and is expected double to $7bn-$8bn by 2025

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