India E-Pharmacies Stop-Start Scenario: Will It Scare Investors?

Court rulings and confusion have dotted the business landscape for the fledgling Indian e-pharmacy segment, which has seen significant investment flow over the recent past. Will investors stand by undeterred amid uncertainty while regulations and safeguards fall into place?

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THE FATE OF ONLINE PHARMACIES IN INDIA HANGS IN THE BALANCE • Source: Shutterstock

The business fate of several e-pharmacies in India appears to hang in the balance after a round of unfavorable court orders that have disallowed online sales of medicines in the country. At stake is also millions of dollars pumped into the promising segment, though industry experts believe that savvy investors will likely ride out the storm.

Though appeals against the orders are expected, what makes the situation piquant is that the Indian government had recently notified draft rules pertaining to the sale of drugs by e-pharmacies, including mandatory registration of e-pharmacies and norms to monitor their online sales

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