With Jeuveau Approval, Evolus Will Focus On The Beauty Business To Gain Market Share

Evolus believes its focus on the beauty business will be a differentiator for its neurotoxin Jeuveau. The company will publish head-to-head results against Botox alongside the Spring 2019 launch and does not expect a new trade secrets complaint from Botox maker Allergan to delay its product.

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Evolus Inc. will launch a fourth neurotoxin to reduce frown lines into a competitive medical aesthetics market in Spring 2019 following US FDA approval of Jeuveau (prabotulinumtoxinA). The company believes its singular focus on the beauty business will be a differentiating factor as it goes up against Allergan PLC's blockbuster Botox (onabotulinumtoxinA) and two other well-known products.

The FDA approved Jeuveau on Feb. 1 for temporary improvement in the appearance of moderate to severe glabellar lines – also known as frown lines or forehead wrinkles – associated with corrugator and/or procerus muscle activity in adults. But while other neurotoxins are approved for use in both aesthetic and therapeutic indications, Newport Beach, Calif

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