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GSK’s Terrell On ‘Relentless’ Digital Consumption Across the Spectrum

 
• By Anju Ghangurde

GSK’s first chief digital and technology officer shares with Scrip her views on things digital that could potentially transform the pharmaceutical business, the ex-Walmart executive noting how digital touch points with physicians are improving “in every single geography and every single product.”

Terrell_Karenann
GSK CHIEF DIGITAL AND TECHNOLOGY OFFICER KARENANN TERRELL

Karenann Terrell expects digital technology to transform various aspects of business at GlaxoSmithKline PLC, including drug discovery and development and customer engagement. A range of interesting initiatives across markets are already underway at the UK-based multinational.

In a wide-ranging interview with Scrip, Terrell, who took charge as GSK’s first chief digital and technology officer in September...

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