When Dilip Shah, secretary general of the Indian Pharmaceutical Alliance (IPA), which represents leading domestic firms, sought early retirement at Pfizer India way back in 1997, he told this reporter that he wished to "play a bigger role in the drug industry with greater freedom." Undoubtedly he did, and with great panache over the next two decades. Worse still for Pfizer, he did so from the "other side", largely representing and emerging as the face of the Indian generic industry. And few can deny that the silver-haired Shah, whose stint with Pfizer lasted around 30 years, could single-handed take on generic industry naysayers.
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