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Six Questions For McKinsey Executives On Pharma’s Digital Experience

 
• By Anju Ghangurde

McKinsey & Co executives Vikas Bhadoria and Parag Patel, in an interview with Scrip, shared some key insights into pharma’s recent efforts around digitization and advanced analytics including the emergence of a Bayer site as a manufacturing ‘lighthouse’, Novartis’ Nerve Live platform and sales rep versus digital channel effectiveness.

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PHARMA HAS MADE DEFINITIVE STRIDES TOWARDS DIGITIZATION

Pharma may have been relatively sluggish off the block in terms of its overall digitization efforts compared with some other sectors, but several large drug firms are now increasingly keen to leverage digital and advanced analytics tools to drive efficiencies and crunch costs across operations.

Among other initiatives, companies are establishing or navigating data lakes, using digital channels to engage with healthcare professionals and creating...

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