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AMAG Must Build Market For Approved Female Libido Drug To Avoid Addyi’s Fate

 
• By Jo Shorthouse

AMAG Pharmaceutical’s HSDD drug Vyleesi, has been approved by the FDA. But analysts warn it must build the market in women who may not be aware they have a condition if it is to fare better than Sprout’s Addyi.

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AMAG plans to create and reach a market that may not be aware they have a condition • Source: Shutterstock

The US Food and Drug Administration has approved AMAG Pharmaceuticals Inc.’s Vyleesi (bremelanotide injection), a melanocortin receptor agonist, to treat hypoactive sexual desire disorder (HSDD) in premenopausal women.

The Vyleesi autoinjector is the first treatment for this patient population that can be self-administered as needed in anticipation of...

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