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Lyrica Generics Launch, But Pfizer Has Been Bracing For The Hit

 
• By Jessica Merrill

The first generic versions of Pfizer's blockbuster pain medicine pregabalin have launched in the US. Pfizer has guided investors the company will return to growth in 2020 after cycling through the loss.

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The first generic versions of Pfizer Inc.'s blockbuster pain medicine Lyrica (pregabalin) launched in the US after the US Food and Drug Administration approved several generics on 19 July. The loss of marketing exclusivity for Lyrica will be a substantial hit to Pfizer, which generated $4.62bn from sales of the drug in 2018. It was the company's second best-selling drug behind the pneumococcal vaccine Prevnar 13.

Nonetheless, the generic entry had been expected; with Pfizer accordingly trying to prepare investors for a challenging 2019. CEO Albert...

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