Purdue Pharma: From Blockbuster Success To Bankrupt Villain

Purdue's rise and fall through opioids will likely end in bankruptcy, raising new questions around ongoing lawsuits and shining a light on the toll the opioid liability will leave on the industry.

Bankruptcy Closeup Concept. American Dollars Cash Money,3D rendering. Bankruptcy at Dollar Banknote. Financial USA money banknote Commercial money investment profit concept - Illustration — Purdue Pharma filed for bankruptcy, a landmark moment in the opioid liability crisis • Source: Shutterstock

The opioid crisis is going to leave a big mark on the industry, and the reality of just how severe the backlash will be is coming into focus. Purdue Pharma LP filed for bankruptcy on 16 September, closing one chapter in a serial-sized saga that is far from concluding.

Purdue Pharma, the maker of OxyContin (oxycodone) and other opioids, is probably the name most associated with the nefarious marketing...