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Intercept’s Early NASH Efforts Will Stress Advanced Fibrosis

 
• By Joseph Haas

Intercept said its commercial groundwork in NASH centered on identifying doctors who treat patients with advanced fibrosis and talking to payers about the importance of preventing cirrhosis.

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Intercept outlined its launch plans for OCA in NASH

Intercept Pharmaceuticals Inc. believes it has identified the sweet spot for its initial marketing focus in non-alcoholic steatohepatitis (NASH) as patients with advanced fibrosis, and that the specialist physicians who will be its target customers are on board. Further, the firm said early talks with payers indicate they agree that treating NASH patients with advanced fibrosis and trying to avoid progression to cirrhosis is a sensible strategy both medically and economically.

Intercept outlined its commercial strategy during an investor presentation on 16 December, just after revealing that the US Food and...

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